About Us

About Hollowpoint Dubai

We're a specialist agency with offices in Dubai and the UK that does one thing well: helping Shopify Plus stores grow through technical SEO and development. No social media management, no brand strategy. Just Shopify Plus, done properly.

The agency started because we saw a gap. There are plenty of SEO agencies, plenty of web developers, and plenty of Shopify partners. But finding people who understand all three deeply enough to actually solve complex problems? That's surprisingly rare - especially in the Gulf region.Our team writes Liquid code every day. We understand how Shopify handles data, URLs, and all the technical quirks that affect search rankings. When we identify an SEO problem, we can usually fix it ourselves rather than sending you a document full of recommendations and hoping your developers figure it out.

What We Actually Do

We work with Shopify Plus stores generating significant revenue - typically over $1M annually. At this level, the problems are more complex and the stakes are higher.

Technical SEO

Comprehensive audits that go beyond running Screaming Frog. We understand how Shopify specifically creates technical problems and how to solve them within the platform's constraints.

Performance Optimization

Site speed and Core Web Vitals aren't just about rankings. They directly affect conversion rates. We optimize at the code level, not just with surface-level fixes.

Ecommerce SEO

Category page strategy, product optimization, content that supports sales rather than just generating traffic. The unique challenges of large-catalogue SEO.

Shopify Development

Custom Liquid work, theme modifications, Arabic/RTL implementations, and integrations. When off-the-shelf solutions don't fit your requirements, we build what you need.

UAE Market Expertise

The UAE ecommerce market has unique requirements. We understand these challenges and build solutions that work for Gulf-based businesses:

Arabic language and RTL layout implementation done properly
Multilingual SEO with correct hreflang configurations
Local payment gateway integrations (Tabby, Tamara, etc.)
Server optimization for Middle East visitors
Understanding of regional consumer behaviour and search patterns

Our Dubai presence means we're available during Gulf business hours and understand the market firsthand.

Our Approach

Direct Access

When you work with us, you talk to the people doing the actual work. No account managers translating your requirements through multiple layers.

Honest Assessment

If we don't think we can help, we'll tell you. We'd rather turn away work than take on projects where we can't deliver results.

Results Over Activity

We measure success by traffic and revenue growth, not by how many reports we send or how many keywords we track.

No Long Contracts

We don't lock clients into year-long agreements. Our work speaks for itself.

The Team

We're a small team with offices in Ras Al Khaimah (UAE) and Birmingham (UK). Small is intentional - it means senior people work on every project, not just supervising juniors who are still learning.Everyone on the team has deep Shopify experience. Our developers understand SEO implications of code changes. Our SEO people can read Liquid code and understand what it's doing. This crossover is rare and it's why we can solve problems other agencies identify but can't fix.

Our Values

Expertise Over Everything

We invest in staying current with Shopify changes, SEO updates, and development best practices.

Clarity Over Complexity

We explain things in plain language. Technical jargon impresses nobody and helps nothing.

Quality Over Quantity

We take on fewer clients and do better work. Volume doesn't interest us.

Honesty Over Comfort

We tell you what we actually think, not what you want to hear.

Get in Touch

If your Shopify Plus store could benefit from proper technical SEO or development work, we'd be happy to have a conversation about whether we can help.Contact Us