Ecommerce SEO is a different discipline. When you're managing thousands of products across dozens of categories, the technical complexity is on another level. We specialise in making large online stores rank.
A 10-page brochure site and a 10,000-product store have completely different SEO requirements. Generic agencies apply the same playbook to both — which is why ecommerce stores plateau.
A poorly structured category tree creates keyword cannibalisation, orphaned products and diluted authority. We've seen stores double organic traffic just by restructuring collections and adding subcategory pages with proper content.
x/dresses (1 page, 240 products)→/dresses/midi-dresses→/dresses/maxi-dresses→/dresses/occasion-dresses+ collection content per subcat
Every filter combination generates a URL. Colour + size + price across 50 categories can produce hundreds of thousands of crawlable pages — most of them thin, duplicate, or both.
Indexable URLs: 184,201→ useful canonical: 1,428xCrawl waste: ~99%→Fix: noindex /*?filter.*
When you sell the same jacket in 8 colours, you've got 8 near-identical pages fighting for the same keyword. Without proper canonical handling and variant strategy, they all rank worse than they should.
/products/jacket-black/products/jacket-navy/products/jacket-olivex8 PDPs, no canonical strategy→consolidate or hreflang-style group
If 200 retailers use the same product description from the manufacturer, Google has no reason to rank yours. Unique content at scale is the difference between page 1 and page 5.
Serving UK, EU and global markets? Each region needs proper hreflang, localised content and correct currency handling. Getting this wrong means Google shows the wrong version to the wrong audience.
en-gb: ✓en-us: ✓xfr-fr: missing return tagxde-de: pointing to /en-gb
On Shopify? See our dedicated /shopify-seo service — same team, deeper Shopify-specific implementation. Other platforms covered: WooCommerce, Magento / Adobe Commerce, headless / Hydrogen.
Catalogue scale, technical debt and competition all influence the right scope. The audit comes back with a number, not a range.
Book an auditRegular SEO focuses on ranking individual pages for individual keywords. Ecommerce SEO deals with thousands of product and category pages that need to work together without cannibalising each other. It involves product schema, faceted navigation, variant handling, out-of-stock strategies, and category architecture. The technical complexity is significantly higher than a brochure website or blog.
Shopify is our primary platform and where we have the deepest expertise, but we work with WooCommerce, Magento, and headless commerce setups too. The principles of ecommerce SEO are platform-agnostic. The implementation details differ, but we know our way around all the major platforms.
Monthly retainers start from £2,499. One-off audits with a prioritised action plan start from £3,500. The exact price depends on your catalogue size, platform complexity, and how much technical debt needs clearing. We quote fixed prices after an initial assessment so there's no ambiguity.
Technical fixes can show impact within weeks. Category restructuring and content improvements typically take 3-6 months to compound into meaningful traffic growth. For competitive verticals like fashion or electronics, expect 6-12 months for significant movement on head terms. We set specific targets at the start and report against them monthly.
Yes. In fact, larger catalogues are where specialist ecommerce SEO makes the biggest difference. We use templated approaches for product page optimisation, automated crawl monitoring, and systematic category-level strategies. Managing SEO across a 10,000-product catalogue is very different from doing it for 100 products, and we have experience with both.
Absolutely. Many of our clients have in-house teams handling content, social, and paid media. We focus on the technical and strategic ecommerce SEO work that requires specialist knowledge. We share reports and coordinate to make sure nothing conflicts.
Monthly reports covering organic revenue, keyword rankings by category, traffic by page type (category, product, blog), and technical health metrics. We include what we did that month and what's planned next. Direct access via email and Slack between reports.
operator@hollowpoint:~$cat next-step.txt
We'll run an initial audit, identify the structural issues, and tell you what's worth fixing first. If we're not the right fit, we'll say so.