Ecommerce SEO agency UK
Ecommerce SEO agency UK — data-driven SEO for online stores
Ecommerce SEO is a different discipline to regular SEO. When you're managing thousands of products across dozens of categories, the technical complexity is on another level. We specialise in making large online stores rank.Get a free ecommerce SEO auditWhat makes ecommerce SEO different
A 10-page brochure site and a 10,000-product online store have completely different SEO requirements. With ecommerce, you're dealing with category taxonomy, faceted navigation, product variants, seasonal stock changes, and multi-currency considerations. Generic SEO agencies apply the same playbook to both. That's why ecommerce stores plateau.We've worked with stores across fashion, beauty, food and drink, supplements, and electronics. The specific products change, but the underlying SEO challenges are remarkably consistent. And they require a team that understands ecommerce architecture at a structural level.The problems we solve for online stores
Category architecture makes or breaks rankings
A poorly structured category tree creates keyword cannibalisation, orphaned products, and diluted authority. We've seen stores double organic traffic just by restructuring their collections and adding subcategory pages with proper content.Faceted navigation creates indexation nightmares
Every filter combination generates a new URL. Colour + size + price range across 50 categories can produce hundreds of thousands of crawlable pages. Most of them are thin, duplicate, or both. Google wastes crawl budget on them while your money pages sit unindexed.Product pages compete with each other
When you sell the same jacket in 8 colours, you've got 8 near-identical pages fighting for the same keyword. Without proper canonical handling and variant strategy, they all rank worse than they should.Manufacturer descriptions hurt rankings
If 200 retailers are using the same product description from the manufacturer, Google has no reason to rank your version. Unique product content at scale is the difference between page 1 and page 5.International and multi-currency adds complexity
Serving UK, EU, and global markets? Each region needs proper hreflang, localised content, and correct currency handling. Getting this wrong means Google shows the wrong version to the wrong audience.Platforms we work with
The principles of ecommerce SEO are platform-agnostic. The implementation is not. We know the technical specifics of each platform.Shopify & Shopify Plus
Our primary platform. We write Liquid code daily and understand Shopify's URL structure, canonical handling, and technical limitations inside out. If you're on Shopify, we also offer dedicated Shopify SEO services. Learn more about our Shopify SEO services.WooCommerce
WordPress-based stores with WooCommerce have different challenges: plugin conflicts, database bloat, hosting performance, and permalink structure. We know how to optimise WooCommerce specifically.Magento / Adobe Commerce
Complex enterprise setups with powerful but often misconfigured SEO capabilities. Layered navigation, configurable products, and multi-store views all need specialist handling.Headless & custom builds
Headless commerce using Hydrogen, Next.js, or custom frontends introduces rendering challenges for SEO. Server-side rendering, dynamic routing, and API-driven content all need careful implementation.Our ecommerce SEO services
Structured around the specific needs of online stores, not generic SEO checklists.Category and collection architecture
- Category taxonomy design and restructuring
- Subcategory strategy for long-tail keywords
- Faceted navigation SEO (crawl control, canonicals)
- Internal linking between related categories
- Category page content creation
- Breadcrumb and URL structure optimisation
Product page SEO at scale
- Unique product description strategy
- Title tag and meta description templates
- Product schema markup (price, availability, reviews)
- Variant and canonical strategy
- Image optimisation and alt text at scale
- Out-of-stock page handling
Technical ecommerce SEO
- Full site crawl and architecture audit
- Crawl budget optimisation
- Core Web Vitals improvement
- JavaScript rendering analysis
- XML sitemap configuration
- Robots.txt and crawl directive review
Content and authority building
- Buying guide content strategy
- Comparison and "best of" content
- FAQ content targeting People Also Ask
- Digital PR and link acquisition
- Competitor content gap analysis
- Blog strategy aligned to commercial intent
Why work with a specialist ecommerce SEO agency
We understand ecommerce architecture
Generic SEO agencies optimise individual pages. We think in terms of category trees, product relationships, and how information architecture affects crawling and ranking across your entire catalogue.We write code, not just recommendations
When we identify a technical issue, we fix it. Canonical tag problems, schema markup, crawl directives, speed issues. Our team implements changes directly rather than handing you a PDF and hoping your developer gets it right.We've managed stores with 50,000+ products
SEO for a 50-product store is fundamentally different from SEO for a 50,000-product store. At scale, automation matters, template strategies matter, and crawl budget management becomes a real concern. We've done this before.We track revenue, not just rankings
Position 1 for a keyword nobody buys from is worthless. We focus on organic revenue growth and optimise for the keywords and pages that actually drive sales.Related services
If you're specifically on Shopify, our Shopify SEO service goes deeper into platform-specific optimisation. For stores with speed problems, our speed optimisation service handles Core Web Vitals at the code level. And our technical SEO audits are often the starting point for new ecommerce clients.Ecommerce SEO pricing
Monthly SEO management: from £2,499/month
One-time ecommerce SEO audit: from £3,500
Category restructuring project: from £5,000