HOLLOW POINT
Ecommerce SEO Services

Ecommerce SEO Agency

Specialist ecommerce SEO company for Shopify stores with thousands of products. We handle the technical complexity that generic agencies miss—from crawl budget to product schema.Get Started
Most SEO agencies treat ecommerce like any other website. They'll write some blog posts, build a few links, maybe optimise your homepage title tag. But they don't understand the technical complexity of managing SEO across a large product catalogue.We work exclusively with Shopify and Shopify Plus stores. Our team includes developers who write Liquid code daily, which means we can actually fix problems rather than just identify them.

The Real Challenges of Ecommerce SEO

Massive Scale

A store with 5,000 products might have 50,000 indexable URLs when you account for variants, filtered views, and pagination.

Duplicate Content

The same product in different colours. The same collection sorted differently. Ecommerce sites generate duplicates by their very nature.

Thin Content

Product descriptions copy-pasted from manufacturers. Category pages with nothing but grids. Google sees this as thin content.

Cannibalisation

When your category page, product page, and buying guide all target the same keyword, none of them rank well.

Crawl Budget

If crawl budget gets wasted on filtered URLs and out-of-stock products, important pages don't get crawled often enough.

Our Approach

Technical Foundation

  • Crawl management
  • Canonical tag implementation
  • Schema markup for products
  • Site speed optimisation
  • Internal linking strategy

Category Page Strategy

  • Keyword mapping
  • Collection content
  • Filtering implementation
  • Subcollection architecture

Product Page Optimisation

  • Unique descriptions
  • Title and meta templates
  • Rich snippets
  • Variant handling

Content Strategy

  • Keyword targeting
  • Buyer journey support
  • Internal link building
  • Avoiding cannibalisation

Realistic Results Timeline

First 3 Months

Technical issues resolved, foundation in place. Rankings for lower-competition terms may improve.

3-6 Months

More significant ranking movements. New content gaining traction. Traffic growth becoming visible.

6-12 Months

Compounding effects. Higher-competition keywords moving up. Substantial organic traffic and revenue growth.

Common Questions

What if we already work with an SEO agency?

Many agencies are strong on content and links but weaker on technical implementation. We can handle the technical Shopify-specific work while they focus on what they're best at.

How is ecommerce SEO priced?

Monthly retainers start from £2,499. The exact price depends on site size, current state, and scope of work needed.

Do you guarantee rankings?

No. Anyone who guarantees specific rankings is either lying or planning to do something dodgy. We set realistic expectations based on your situation.

How do you measure success?

Primarily through organic traffic and organic revenue. Rankings matter, but only insofar as they drive visits and sales.

Get Your Ecommerce SEO Sorted

No aggressive sales pitch. No 12-month lock-in contracts. Just an honest assessment from people who understand ecommerce SEO on Shopify.Book a Consultation