Most agencies run a Screaming Frog crawl and send you a spreadsheet. We write Liquid every day, which means we actually understand why your site is slow, why it's mis-indexed, and how to fix it inside the theme.
If your store is doing £1M+ but organic traffic has plateaued, there’s usually a technical problem underneath. Sometimes obvious — a canonical pointing the wrong way. Often it’s buried in the theme.
Robots directives, app-injected meta tags and faulty redirect chains routinely lock Googlebot out of your highest-revenue collections. We map and unblock them.
xDisallow: /collections/// (yes, the whole thing — we’ve seen it)→Disallow: /search→Disallow: /*?sort_by=
Variant URLs, sort-order URLs, filtered collection views — Shopify generates them by default and Google indexes them. We fix canonicals and noindex the noise.
Indexed: 24,108Useful (canonical): 2,847xCrawl waste: ~88%
Most agencies tell you to compress images. We dig into the theme to find why it’s loading 47 different JavaScript files on every page — then defer, async or remove them.
Render-blocking: 11 resourcesTotal JS: 3.4 MB on first paintxPerfScore: 32 / 100
LCP, INP, CLS affect rankings AND conversion. We optimise against field data (CrUX), not synthetic Lighthouse runs that hide the problems.
p75 LCP: 4.6sp75 INP: 380 ms→target LCP: ≤2.5s→target INP: ≤200 ms
Most themes ship with schema markup. Most also ship with errors that prevent rich results. We audit every type, fix what’s broken, and add what’s missing.
Product schema: presentx → invalid: missing aggregateRatingx → invalid: price as string→Fix in product.liquid
A technical audit is often the first step. From there, our /shopify-seo service provides ongoing optimisation; for performance specifically see /speed-optimization; and our /shopify-development team can implement any fixes the audit identifies.
Before tools, we understand the business. Which products drive revenue? Which collections are strategic? Where are you trying to grow? The audit is steered by that, not generic.
Multi-tool crawl + manual inspection. Every issue comes with why it matters, evidence, and a specific fix — not generic SEO advice.
Not all issues are equal. We prioritise by potential revenue impact, not technical severity. You see the queue, you sign off, then we ship.
Fixes go directly into the theme code with rollback notes. Or, if you have a dev team, detailed specs they can ship without re-auditing.
Technical SEO is not one-time. Dashboards track crawl health, indexation and Core Web Vitals so regressions get caught before they hurt rankings.
We work exclusively with Shopify Plus stores generating significant revenue. If we’re not the right fit, we’ll say so during the assessment.
Book a technical auditSome fixes show impact within days - especially site speed improvements. Other changes like fixing indexation issues can take weeks or months for Google to fully process.
Possibly not, but it's worth checking. We've seen sites ranking well despite technical issues, basically leaving traffic on the table.
Yes. Many agencies are strong on content and links but weak on technical implementation. We're happy to handle the technical side.
Even better. We can work alongside your developers, providing specifications and guidance rather than doing all implementation ourselves.
Both, really. There's usually an initial cleanup phase, then ongoing monitoring and optimisation depending on how often your site changes.
operator@hollowpoint:~$cat next-step.txt
If your Shopify Plus store has plateaued and you suspect technical issues are holding you back, let's talk.