Technical SEO Services
Technical SEO Agency for Shopify Plus Stores
Most SEO agencies run a Screaming Frog crawl and send you a spreadsheet. We write Liquid code every day, which means we actually understand why your site is slow and how to fix it.If your store's making over a million quid a year but your organic traffic has plateaued, there's usually a technical problem underneath it all. Sometimes it's obvious - like a canonical tag pointing to the wrong URL. Other times it's buried deep in your theme code where most agencies wouldn't even think to look.
What Actually Is Technical SEO?
Technical SEO is everything under the hood that determines whether Google can find your pages, understand what they're about, and serve them to the right people.Crawlability
Can Google's bots actually reach all your important pages? You'd be surprised how many Shopify stores accidentally block their collection pages or have crawl budget issues.Indexability
Just because Google can crawl a page doesn't mean it'll index it. We see this constantly with Shopify sites that have duplicate content issues from product variants.Site Speed
Most agencies just tell you to compress images. We dig into your theme code to find why it's loading 47 different JavaScript files on every page.Core Web Vitals
LCP, INP, CLS - these metrics affect your rankings and conversion rate. We optimise for real user experience, not just passing thresholds.Structured Data
Schema markup helps Google understand your products, prices, and reviews. Most themes have it implemented incorrectly.Why Shopify Stores Need Specialised Technical SEO
Shopify's brilliant for getting a store up and running quickly. The problem is it comes with technical limitations that generic SEO agencies don't know how to work around.For example, Shopify automatically generates collection URLs with filters that can create thousands of near-duplicate pages. Another common issue - Shopify's default robots.txt blocks certain paths you might actually want indexed.We've been building and optimising Shopify stores for years. Our developers understand the platform at a code level, which means we can fix problems that other agencies would tell you are "just how Shopify works."Our Technical SEO Process
01
Initial Discovery
Before we touch any tools, we understand your business. What products drive revenue? Which collections are strategically important? Where are you trying to grow?02
Deep Technical Audit
We crawl your site using multiple tools and manual inspection. Each issue comes with a clear explanation of why it matters and how to fix it.03
Impact Prioritisation
Not all issues are equal. We prioritise fixes based on potential revenue impact, not just technical severity.04
Implementation
We can implement fixes directly in your theme code, or provide detailed specs for your dev team to follow.05
Monitoring
Technical SEO isn't one-time. We set up dashboards tracking crawl health, indexation, and Core Web Vitals.What Our Audit Covers
✓Complete crawl analysis of every URL
✓Server response codes and redirect chains
✓Canonical tag implementation
✓Internal linking structure
✓JavaScript rendering issues
✓Mobile usability problems
✓Core Web Vitals analysis
✓Schema markup validation
✓XML sitemap accuracy
✓Robots.txt configuration
✓Log file analysis