Bring the real constraint.

Useful first conversations are specific. The store may need a platform decision, an owned commerce build, a safe replatforming route, payment and compliance controls, or senior ownership of a recurring ecommerce queue. The form gives us enough context to decide which route deserves a proper conversation.

For BUILD, the question is usually whether the platform, data, payments, compliance, integrations or operating model have become the constraint. For RUN, it is whether an established Shopify or Shopify Plus store needs accountable ownership across development, technical SEO, merchandising systems, CRO/performance, prioritisation and reporting.

It is also useful to be clear about non-fit. We do not use this route for generic brochure sites, customer-service or warehouse outsourcing, paid-media buying, open-ended VA work, cost-only replatforming, or a request to make an existing problem disappear with an app.