HOLLOW POINT
SHOPIFY SEO · DEVELOPMENT · AI ENGINEERING

Stop Running a Store. Start Building a Legacy

Hollow Point builds the technical layer behind serious Shopify operations: search foundations, theme implementation and AI systems that remove manual work from the business.

What we actually do.

We build the technical layer that sits underneath serious Shopify operations. Search foundations, theme implementation, AI systems — shipped by the same person who would otherwise just hand you a deck.

Every artifact you see on this site — the bundle size, the schema, the redirects, the agents that helped author the case studies — was produced with the same toolkit we’ll use on your store.

OPERATING SINCE
2019
7 yrs
STACK
Shopify Plus, Liquid, Next.js, Claude agents, MCP
in-house
CLIENT MEDIAN UPLIFT
+187% organic sessions in 9 months
across recent engagements
CRAWL HEALTH SHIFT
Indexable URLs reduced 62% / useful pages held
typical
PERF, ON THIS SITE
First-load JS 453 kB → 229 kB
shipped
TYPICAL ENGAGEMENT
Fixed scope, 4–12 weeks
no lock-in
FOUNDER
Operator + forward-deployed engineer
UK / UAE

Shopify SEO & development, paired with AI engineering.

Two service lines, one operator shipping the work. Most engagements start with the technical SEO foundation; AI engineering layers on top when manual workflows start costing more than they should.

Why operators
send us the awkward problems.

We work close to the code and close to the commercial problem so strategy and implementation never drift apart.

§ 01

Implementation, not theatre.

Theme work, technical SEO and store architecture handled together — recommendations turn into shipped changes inside the same engagement.

§ 02

Commercial signal, not vanity metrics.

We prioritise the fixes most likely to move search visibility, conversion paths, catalogue quality and operational drag.

§ 03

Useful systems around the store.

When the issue extends beyond a theme or audit, we build internal tools, automations and AI workflows that fit the way the team already works.

§ 04

Senior, hands-on delivery.

The work stays close to the code, the data and the outcome. You are not paying for a slide deck someone else has to translate.

Short discovery, clear scope, shipped work.

Most engagements run 4 to 12 weeks. We commit to the scope before the first week ends so the rest of the engagement is execution.

WK 01§ 01

Diagnose

Map the business problem, current stack, search surface and operational constraints before prescribing work.

  • >Crawl, GSC, Ahrefs and theme audit
  • >Constraint map (apps, headless, indexation)
  • >Prioritised opportunity list
WK 02§ 02

Scope

Translate the diagnosis into a fixed scope: what we ship, the order, and the signals we measure against.

  • >6-week implementation roadmap
  • >Specs for each shipped artifact
  • >Measurement plan (rev / sessions / CWV)
WK 03–08§ 03

Implement

Code, content, schema and tooling shipped inside the systems you already use — Liquid, Shopify, MCP, internal tools.

  • >Theme PRs with rollback notes
  • >Content + schema deployed
  • >Internal tools / agents handed over
WK 09+§ 04

Measure & iterate

Review results against the agreed signal — search, revenue, workflow — and decide what to improve, automate or leave alone.

  • >Monthly read against baseline
  • >Iteration backlog
  • >Optional advisory retainer

We run and build around stores ourselves.
So our work is shaped by reality.

Catalogue size, operational pressure, the gap between recommendations and shipped fixes — these are problems we live in, not slides we prepare. A few entries from the recent log:

$git log --oneline --since="30 days"
2026.05.07PERFhollowpoint-siteFirst-load JS 453 kB → 229 kB; native scroll restored without losing the distortion scene.
2026.05.01SEOclient / vape-retail-ukTopic cluster consolidated — 9 collections + 5 blog posts reshipped; 1.35M annual impressions baseline.
2026.04.20AItools / shopify-mcpClearance triage workflow: variant-level rule engine, two-collection split, 7,000+ variants under management.
2026.04.09SEOclient / portfolio-audit200+ collections cross-referenced (GSC + Ahrefs + SERP) → master gap reference and 90-day roadmap.
2026.03.18PERFclient / health-clinic-ukHeadless storefront launch; LCP 4.8s → 1.6s on category pages; schema overhaul for service pages.
2026.02.27AItools / claude-skillsForward-deployed skill pack: SERP research, content writing, listing migrations — used in 3 client engagements.
+ many more in/case-studies

Fixed-scope work, no theatre.

Senior technical implementation without hiring another full-time role. All scopes include rollback notes; nothing locks you in.

STD

Monthly Standard

Focused monthly implementation for technical SEO and Shopify fixes.

$1,249/ month
  • Comprehensive store audits
  • SEO implementation in theme
  • Strategic action planning
  • Direct fixes to identified issues
  • Monthly performance reviews
  • Prioritised action plan
Get started

14-day satisfaction guarantee.

PROPOPULAR

Monthly Pro

For teams with a heavier technical queue and faster response needs.

$1,999/ month
  • Everything in Standard
  • Bi-weekly performance reviews
  • 24-hour response time
  • Priority implementation queue
  • Enhanced monitoring
  • Conversion rate work
Discuss scope

30-day satisfaction guarantee.

ENTSAVE

Quarterly Enterprise

Retained planning and implementation across a longer roadmap.

$1,000/ month · paid quarterly
  • All Standard features
  • Save vs monthly billing
  • Dedicated quarterly strategy
  • Continuity of implementation
  • Quarterly business review
  • Custom reporting dashboard
Contact us

Quarterly billing ($3,000 / qtr).

Not sure which fits? Request a free Shopify Plus technical SEO audit and we’ll point you at the right scope.

hollowpoint.io / contact

operator@hollowpoint:~$cat brief.txt

Bring us the awkward problem — the one sitting between SEO, Shopify implementation and operations.

That seam is where we’re most useful. If we’re not the right fit, we’ll say so on the call.

operator@hollowpoint:~$