Implementation, not theatre.
Theme work, technical SEO and store architecture handled together — recommendations turn into shipped changes inside the same engagement.
Hollow Point builds the technical layer behind serious Shopify operations: search foundations, theme implementation and AI systems that remove manual work from the business.
We build the technical layer that sits underneath serious Shopify operations. Search foundations, theme implementation, AI systems — shipped by the same person who would otherwise just hand you a deck.
Every artifact you see on this site — the bundle size, the schema, the redirects, the agents that helped author the case studies — was produced with the same toolkit we’ll use on your store.
Two service lines, one operator shipping the work. Most engagements start with the technical SEO foundation; AI engineering layers on top when manual workflows start costing more than they should.
We work close to the code and close to the commercial problem so strategy and implementation never drift apart.
Theme work, technical SEO and store architecture handled together — recommendations turn into shipped changes inside the same engagement.
We prioritise the fixes most likely to move search visibility, conversion paths, catalogue quality and operational drag.
When the issue extends beyond a theme or audit, we build internal tools, automations and AI workflows that fit the way the team already works.
The work stays close to the code, the data and the outcome. You are not paying for a slide deck someone else has to translate.
Most engagements run 4 to 12 weeks. We commit to the scope before the first week ends so the rest of the engagement is execution.
Map the business problem, current stack, search surface and operational constraints before prescribing work.
Translate the diagnosis into a fixed scope: what we ship, the order, and the signals we measure against.
Code, content, schema and tooling shipped inside the systems you already use — Liquid, Shopify, MCP, internal tools.
Review results against the agreed signal — search, revenue, workflow — and decide what to improve, automate or leave alone.
Catalogue size, operational pressure, the gap between recommendations and shipped fixes — these are problems we live in, not slides we prepare. A few entries from the recent log:
Senior technical implementation without hiring another full-time role. All scopes include rollback notes; nothing locks you in.
Focused monthly implementation for technical SEO and Shopify fixes.
14-day satisfaction guarantee.
For teams with a heavier technical queue and faster response needs.
30-day satisfaction guarantee.
Retained planning and implementation across a longer roadmap.
Quarterly billing ($3,000 / qtr).
Not sure which fits? Request a free Shopify Plus technical SEO audit and we’ll point you at the right scope.
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That seam is where we’re most useful. If we’re not the right fit, we’ll say so on the call.
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