WK 01§ 01
Discovery & planning
Understand the business before writing code. What outcome are you after? What constraints exist (apps, integrations, deploy windows)? We scope from outcomes, not features.
Shopify Dev · UK/ uk / shopify-development
Shopify developer, writes Liquid daily.
Our team writes Liquid every day and knows the workarounds for Shopify's limitations. When something isn't working, we don't shrug and say "that's just how Shopify is."
§ 01 — OPERATOR BRIEF
Theme work, custom storefront, integrations and the awkward Plus-only features. Senior, in-house, no offshore handoffs.
PAGE
/uk/shopify-development
AUDIENCE
Shopify Plus teams, custom builds
STARTING SCOPE
Small customisations + theme work
STACK
Liquid, Hydrogen, Shopify Functions
DEVELOPER COVERAGE
UK working hours · async-friendly
DELIVERY
Theme PRs with rollback notes
§ 02 — WHAT WE BUILD
What "Shopify development" actually means here.
01
Theme development
- Custom themes from scratch
- Heavy customisation of OS 2.0 themes
- Section + block schema design
- Theme architecture review
- Maintenance & long-term ownership
- Migration from legacy themes
02
Liquid customisation
- Custom product pages (configurators, bundlers)
- Advanced collection filtering
- Cart drawers with upsells
- Visual variant swatches
- Reusable section + block components
- Performance-conscious Liquid
03
App integration
- Connecting third-party apps + middleware
- Custom app builds where it pays back
- Tag-manager + tracking architecture
- CMS / PIM / ERP sync
- Email + reviews integration
- Headless / API-first patterns
04
Performance work
- Theme code rewrites for speed
- Critical path & bundle reduction
- Defer / async script orchestration
- Image + font strategy
- Core Web Vitals against field data
- Deploy-gate regressions
05
Custom functionality
- Product customisers
- Bundle builders
- Complex pricing logic
- Subscription extensions
- B2B + wholesale flows
- Multi-region / multi-currency
06
Plus-only features
- checkout.liquid customisation
- Script Editor: pricing & shipping
- Shopify Flow automations
- Multiple expansion stores
- Higher API limits — proper usage
- Launchpad + B2B catalogue
Development pairs with /shopify-seo and /speed-optimization — the same team, the same theme, the same deploy.
§ 03 — HOW WE WORK
Discovery, spec, ship — with a rollback plan.
WK 02§ 02
Technical specification
Functional requirements, technical approach, dependencies, testing criteria, rollback plan. You sign off before development starts.
WK 03–06§ 03
Development
Work in your Shopify environment with proper version control. Regular check-ins for larger projects; staging previews; PR-based review.
WK 06+§ 04
Testing & QA
Functionality, performance, mobile experience, browser compatibility, no conflicts with existing apps or theme code. Real-device testing on the slow phones.
DEPLOY§ 05
Deploy & support
Careful deployment during low-traffic windows. Post-launch monitoring, fix-fast SLA, and a rollback plan you don’t have to think about.
§ 04 — SCOPE & PRICING
HP-DEVFIXED SCOPE
SMALL CUSTOMISATIONS
from £500
MEDIUM PROJECTS
£2,000 – £10,000
LARGE PROJECTS
£10,000+
ONGOING RETAINERS
from £1,500 / month
Quotes are fixed-scope. We’d rather be specific than vague — if you bring us an outcome, we’ll come back with a number.
Discuss your project§ 05 — FREQUENTLY ASKED
Things operators actually ask before signing.
How long does a typical project take?
Can you work with our existing theme?
Do you provide ongoing support?
Will changes affect site speed?
hollowpoint.io / contact
operator@hollowpoint:~$cat next-step.txt
Ready to talk about your project?
No hard sell, no unnecessary jargon. Straightforward advice from people who know Shopify inside and out.