We do one thing well: SEO for Shopify stores. We write Liquid, build themes, and understand the platform at a depth most SEO agencies don't. When we find a problem, we fix it ourselves.
Shopify is brilliant for running a store. It also has real SEO limitations that generic agencies don’t know how to handle. We do — because we operate Shopify stores ourselves.
Shopify creates separate URLs for every variant, sort order and paginated view. A 2,000-product store can easily generate 20,000+ indexable URLs — most of them duplicates that dilute rankings.
→GET /collections/dresses?sort_by=price-ascending→GET /collections/dresses?sort_by=price-descending→GET /collections/dresses?page=2→GET /collections/dresses?filter.v.option.size=8x4 URLs · 1 canonical · 3 wasted crawls
Every product sits under /products/, every collection under /collections/. Canonical tags ship out-of-the-box but break under app-injected variants. Most agencies don’t know how to harden them.
<link rel="canonical"href="{{ canonical_url }}">→// app override:→<link rel="canonical"x href="?variant=42&app=junk">
Tag pages, vendor pages, filtered collection views. Shopify creates them automatically, Google indexes them, and they compete with the pages you actually want to rank.
Indexed: 18,432Useful (canonical): 1,247xCrawl waste: ~94%
Every app you install adds JavaScript to your theme. We’ve audited stores running 30+ apps where the homepage loaded 4MB of scripts. Google penalises this through Core Web Vitals.
LCP: 4.8 sCLS: 0.31JS: 3.9 MBxPerfScore: 28 / 100
Googlebot has limited time on your site. If it’s crawling thousands of filtered URLs and out-of-stock product pages, your important collection and product pages get crawled less often.
User-agent: *Disallow: /searchDisallow: /*?sort_by=Disallow: /*?filter.→Sitemap: /sitemap.xml
See also /technical-seo, /speed-optimization, /shopify-development and /shopify-seo-consultant for lighter-touch advisory.
Full technical crawl, GSC review, competitor audit. End the week with a prioritised list of issues and opportunities — not a 90-page PDF that sits in a drawer.
Six-month roadmap. What to fix first, which pages to prioritise, what content to create. Shared with you before any work starts so there are no surprises.
Direct work in your Shopify theme code. Canonical tags, schema markup, crawl directives, speed optimisation. Liquid + JS daily; fixes get implemented properly the first time.
With the technical foundation solid, focus shifts to content and authority. Collection content, buying guides, targeted link building. This is where rankings compound.
Monthly reports against rankings, traffic and revenue from organic search. Strategy adjusts based on what the data shows, not what we assumed three months ago.
No long-term lock-in contracts. We work on rolling monthly agreements because we’d rather keep clients through results than contractual obligation.
Book a free assessmentMost SEO agencies treat Shopify like any other CMS. They'll write blog posts and build links, but when it comes to fixing the technical problems specific to Shopify, they either can't do it or have to outsource it. We work in Shopify theme code every day. When we identify a crawling issue or a schema problem, we fix it ourselves in Liquid, not hand it off to a developer who's never touched Shopify.
Monthly retainers start from £2,499 for ongoing SEO management. One-time technical audits with implementation start from £3,500. The exact price depends on your store size and how much work is needed. We'll always give you a fixed quote after the initial assessment so there's no ambiguity.
Honest answer: it depends on where you're starting from. Stores with existing domain authority and technical debt tend to see movement within 8-12 weeks once the fixes are in place. New stores or those in competitive niches take longer, usually 4-6 months for meaningful traffic growth. We set expectations upfront and don't promise timelines we can't back up.
No. And you should be suspicious of any agency that does. Google's algorithm considers hundreds of factors, many outside our control. What we can guarantee is that we'll implement best practices correctly, create a solid technical foundation, and build your organic visibility methodically. Our clients consistently see traffic growth, but we won't promise a specific position for a specific keyword by a specific date.
Yes, and this is actually a common arrangement. Many SEO agencies are strong on content and link building but struggle with Shopify-specific technical implementation. We can work alongside your existing agency, handling the technical SEO work they can't do. We've done this for several clients and it works well when both sides communicate clearly.
No. We work with stores on all Shopify plans. That said, larger stores tend to benefit more from specialist SEO because they have more products, more technical complexity, and more revenue at stake. If you're on the basic Shopify plan with 20 products, you might not need a specialist agency yet.
Shopify has decent basic SEO out of the box, things like auto-generated sitemaps, editable title tags, and canonical URLs. But "decent basic" isn't enough when you're competing against established brands. The built-in features don't handle duplicate content properly, don't implement structured data beyond basics, and don't address crawl budget issues. That's where specialist work comes in.
Monthly reports covering keyword rankings, organic traffic, organic revenue, and technical health metrics. We also include a summary of what we did that month and what's planned next. You'll have direct access to us via email and Slack for questions between reports. No waiting until the next monthly call to get answers.
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We'll run an initial assessment, tell you what we find, and give you a clear plan. No hard sell. If we're not the right fit, we'll say so.