Shopify SEO agency UK

Shopify SEO agency UK — specialist SEO services for Shopify stores

We do one thing well: SEO for Shopify stores. Our team writes Liquid code, builds Shopify themes, and understands the platform at a technical level that most SEO agencies simply don't. That means when we find a problem, we fix it ourselves.Get a free SEO assessment

Why Shopify stores need specialist SEO

Shopify is brilliant for running an online store. But it has real SEO limitations that generic agencies don't know how to handle.The platform generates duplicate content by default. It creates thin pages you never asked for. It locks you into a URL structure that needs careful management. And the app ecosystem, while useful, can destroy your page speed if left unchecked.None of this is a dealbreaker. We've worked with Shopify stores that rank for thousands of keywords and drive six figures in monthly organic revenue. But getting there requires someone who understands both SEO and Shopify's architecture at a deep level. That's what we do.

The problems we solve

Duplicate content everywhere

Shopify creates separate URLs for every product variant, collection sort order, and paginated page. A store with 2,000 products can easily generate 20,000+ indexable URLs, most of them duplicates that dilute your rankings.

Rigid URL structure

Every product sits under /products/, every collection under /collections/. You can't change this without a headless build. Most agencies don't know how to work within these constraints properly.

Thin auto-generated pages

Tag pages, vendor pages, filtered collection views. Shopify creates them automatically, Google indexes them, and they compete with the pages you actually want to rank.

App bloat killing speed

Every app you install adds JavaScript to your theme. We've audited stores running 30+ apps where the homepage loaded 4MB of scripts. Google penalises this through Core Web Vitals.

Crawl budget waste

Googlebot has limited time on your site. If it's crawling thousands of filtered URLs and out-of-stock product pages, your important collection and product pages get crawled less often.

Our Shopify SEO services

Everything is done in-house by people who work with Shopify every day. No outsourcing, no generalists learning on the job.

Technical SEO audit

Full crawl analysis (typically 50,000+ URLs)
Canonical tag review and implementation
Duplicate content identification and fixes
Schema markup for products, collections, and FAQs
Core Web Vitals assessment and fixes
Crawl budget optimisation

On-page optimisation

Keyword mapping across your product catalogue
Collection page content strategy
Product description templates and guidelines
Title tag and meta description optimisation
Internal linking architecture
Image alt text and file name optimisation

Content strategy

Keyword research and gap analysis
Blog content calendar
Buying guide creation
Collection page editorial content
FAQ content targeting People Also Ask
Competitor content analysis

Link building

Digital PR for ecommerce brands
Supplier and manufacturer link acquisition
Broken link building campaigns
Resource page outreach
Competitor backlink analysis
Toxic link disavow management

How our services connect

SEO doesn't work in isolation. Our technical SEO audits identify the structural issues. Our speed optimisation service handles the Core Web Vitals side. And our Shopify development team implements fixes directly in your theme code.If you need broader ecommerce SEO beyond Shopify, our ecommerce SEO service covers multi-platform strategies. And if you want ongoing advisory rather than full management, we offer Shopify SEO consulting as a lighter-touch option.

How we work

Audit and discovery

We run a full technical crawl, review your Google Search Console data, and analyse your competitors. This takes about a week. At the end, you get a prioritised list of issues and opportunities, not a 90-page PDF that sits in a drawer.

Strategy and roadmap

Based on the audit, we build a 6-month roadmap. What to fix first, which pages to prioritise, what content to create. We share this with you before starting any work so there are no surprises.

Technical fixes

We work directly in your Shopify theme code. Canonical tags, schema markup, crawl directives, speed optimisation. Our team writes Liquid and JavaScript daily, so fixes get implemented properly the first time.

Content and links

With the technical foundation solid, we focus on content and authority. Collection page content, buying guides, targeted link building. This is where the ranking improvements compound over time.

Reporting and iteration

Monthly reports covering rankings, traffic, and revenue from organic search. We adjust the strategy based on what the data shows, not what we assumed three months ago.

What to expect

We measure success through organic revenue, not vanity metrics. Rankings matter, but only because they drive traffic that converts into sales.Typical results over 12 months: organic traffic growth of 150-400% depending on where a store starts. We've taken stores from a few hundred organic visits a month to 10,000+. But we've also worked with stores that were already doing well where the gains were more modest, perhaps 40-60% growth with a focus on higher-converting keywords.The honest truth is that results depend on your domain authority, your competition, and how much technical debt your store has. We'll tell you what's realistic during the initial assessment.

Shopify SEO pricing

Monthly SEO management: from £2,499/month

One-time technical audit + fixes: from £3,500

Speed optimisation: from £1,500 (one-time)

All prices in GBP. No long-term lock-in contracts. We work on rolling monthly agreements because we'd rather keep clients through results than contractual obligation.

Frequently asked questions

How is this different from a regular SEO agency?

Most SEO agencies treat Shopify like any other CMS. They'll write blog posts and build links, but when it comes to fixing the technical problems specific to Shopify, they either can't do it or have to outsource it. We work in Shopify theme code every day. When we identify a crawling issue or a schema problem, we fix it ourselves in Liquid, not hand it off to a developer who's never touched Shopify.

What does Shopify SEO actually cost?

Monthly retainers start from £2,499 for ongoing SEO management. One-time technical audits with implementation start from £3,500. The exact price depends on your store size and how much work is needed. We'll always give you a fixed quote after the initial assessment so there's no ambiguity.

How long before we see results?

Honest answer: it depends on where you're starting from. Stores with existing domain authority and technical debt tend to see movement within 8-12 weeks once the fixes are in place. New stores or those in competitive niches take longer, usually 4-6 months for meaningful traffic growth. We set expectations upfront and don't promise timelines we can't back up.

Can you guarantee first page rankings?

No. And you should be suspicious of any agency that does. Google's algorithm considers hundreds of factors, many outside our control. What we can guarantee is that we'll implement best practices correctly, create a solid technical foundation, and build your organic visibility methodically. Our clients consistently see traffic growth, but we won't promise a specific position for a specific keyword by a specific date.

We already have an SEO agency. Can you just handle the Shopify technical side?

Yes, and this is actually a common arrangement. Many SEO agencies are strong on content and link building but struggle with Shopify-specific technical implementation. We can work alongside your existing agency, handling the technical SEO work they can't do. We've done this for several clients and it works well when both sides communicate clearly.

Do you work with Shopify Plus stores only?

No. We work with stores on all Shopify plans. That said, larger stores tend to benefit more from specialist SEO because they have more products, more technical complexity, and more revenue at stake. If you're on the basic Shopify plan with 20 products, you might not need a specialist agency yet.

What about Shopify's built-in SEO features?

Shopify has decent basic SEO out of the box, things like auto-generated sitemaps, editable title tags, and canonical URLs. But "decent basic" isn't enough when you're competing against established brands. The built-in features don't handle duplicate content properly, don't implement structured data beyond basics, and don't address crawl budget issues. That's where specialist work comes in.

What reporting do we get?

Monthly reports covering keyword rankings, organic traffic, organic revenue, and technical health metrics. We also include a summary of what we did that month and what's planned next. You'll have direct access to us via email and Slack for questions between reports. No waiting until the next monthly call to get answers.

Ready to fix your Shopify store's SEO?

We'll run an initial assessment of your store, tell you what we find, and give you a clear plan. No pressure, no hard sell. If we're not the right fit, we'll say so.Book a free consultation