§ 01
Liquid code proficiency.
We write theme code daily, not just install apps. When something breaks or needs building from scratch, we handle it in-house — no offshore handoff, no "we know a developer".
Shopify Expert · UK/ uk / shopify-expert
A Shopify expert who actually writes Liquid.
We live and breathe Shopify Plus. Not generalists who dabble across five platforms. Not freelancers who installed a theme once and called themselves experts. We write Liquid daily, fix technical SEO, and build stores that perform.
§ 01 — OPERATOR BRIEF
Senior, in-house, hands-on. We read your theme code before quoting, and we’d rather walk away from a fit-mismatch than chase a retainer for the sake of it.
PAGE
/uk/shopify-expert
AUDIENCE
Shopify Plus, £1M–£5M annual revenue
COVERAGE
SEO, dev, performance, AI engineering
STARTING SCOPE
Standalone audit or full retainer
COMMITMENT
Rolling — no 12-month lock-ins
BASED
UK + UAE
§ 02 — WHAT IT TAKES
What separates a real Shopify expert from a generalist.
§ 02
Technical SEO knowledge.
Understanding how Shopify generates URLs, handles canonicals, manages crawl budget — and where the platform creates SEO problems by default.
§ 03
Performance instincts.
Knowing which theme code patterns cause slow load times and how to rewrite them without breaking functionality. Speed work doesn't live in a separate engagement.
§ 04
Platform limitations — and the workarounds.
Every platform has constraints. We know exactly where Shopify's are, which fights are worth picking, and which need a custom Liquid alternative.
§ 05
Plus-only feature fluency.
checkout.liquid, Script Editor, Shopify Functions, Flow, expansion stores. Plus unlocks capabilities standard Shopify doesn't — and most agencies don't use them.
§ 03 — COVERAGE
What we do as a Shopify expert.
01
SEO & organic growth
- Technical SEO audits
- Keyword + content strategy
- Crawl budget management
- Schema implementation
- Content planning around the catalogue
- Internal linking architecture
02
Custom theme development
- Purpose-built themes
- Heavy OS 2.0 customisations
- Section + block schemas
- Cart drawers + upsells
- Configurators + bundlers
- Long-term theme ownership
03
Speed optimisation
- Code-level performance work
- Lazy loading + script deferral
- Image + font strategy
- Removing app bloat
- Core Web Vitals against field data
- Deploy-gate regressions
04
Technical audits
- Theme code quality
- App conflicts
- SEO + indexation issues
- Performance bottlenecks
- Conversion blockers
- Catalogue / taxonomy review
05
Liquid customisation
- Custom sections + blocks
- Metafield integrations
- Dynamic content
- Advanced filtering
- Subscription extensions
- B2B + wholesale flows
06
Migration support
- Platform → Shopify Plus
- Preserve SEO equity
- Customer + order history
- Catalogue mapping
- 301 strategy + redirect maps
- Cutover plan + rollback
Looking for one specific thing? See /shopify-seo or our lighter-touch /shopify-seo-consultant.
§ 04 — SCOPE & PRICING
HP-EXPERTFIXED SCOPE
SEO RETAINERS
from £2,499 / month
DEVELOPMENT PROJECTS
from £2,000
ONGOING SUPPORT
from £1,500 / month
Clear pricing. No hidden fees. You'll know exactly what you're paying for before any work starts.
Get in touch§ 05 — FREQUENTLY ASKED
Things operators actually ask before signing.
What's the difference between a Shopify Expert and a generic web developer?
How does the engagement typically work?
Do we need to be on Shopify Plus?
Can you work alongside our existing team or agency?
What does it cost to work with a Shopify Expert?
hollowpoint.io / contact
operator@hollowpoint:~$cat next-step.txt
Work with a Shopify expert.
No fluff. No 12-month lock-ins. Straight talk from people who know Shopify Plus inside and out.